Image shows: It is really quite simple

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SEO is not a black art, it is multiple simple tasks, each of which can contribute to search engine performance. In the workshop you will:

• Debunk the myth and mystery, break out the tasks in jargon-free English
• Discuss the importance of alternative versions of phrases
• Understand the value of placing key words and phrases in different places
• Discover more opportunities to make the search engines aware of your content
• Learn how to sort the wheat from the chaff when analysing results