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Wednesday is derived from the Norse god, Odin who was their supreme god and god of victory. Winning is what today is about, winning new business, winning the right price for every job we do and winning ore referrals from happy customers.

Today in 1820, the whaling ship Essex sank 2000 nautical miles of South America after being attacked by a sperm whale. Not a very positive thing you may think. However, Herman Melville was so inspired by this that he wrote Moby Dick, one of the best known books of all time.

Now, I am not saying that you have to have a disaster of any kind, just that inspiration can come from unexpected sources. All times of change are times of opportunity and conversation starters don't have to be about business.

How about taking a look at an item of world news today, using it to start a conversation and then turning that round to business. Think about how the connections and mental synapses may work. See the conversation unfold in your mind. Rehearse it from statement to statement so that the connection between opening and business is clear in your mind. Conversation is wonderful, ending it with some new business opportunity is even more so.

The 'left field' message, starting off with a seemingly unrelated topic can work just as well for your web presence. For ideas, just call us on 0203 239 0350 or click in the header of any page to send an email.