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The Village Websmith - Web Design & Services in & around West Lothian

Small business web design. The Village Websmith operates through franchisees chosen for their marketing and sales ability rather than technical know how. This is the difference and the way that your message can get across to the huge market that uses the internet to find local services in the West Lothian area.

The fully managed website option is great for small businesses who don't have the time or personnel to maintain and manage their own website. With a set up fee that can be as low as £240, then maintenance charges starting from £30 per month, you get regular updates and performance reviews as well as marketing advice and a complete facelift for your site every two years.

By being a small, local business rather than a national concern, the franchisees are able to help you focus and target customers for what you do in in West Lothian , where local knowledge and the power of Webinthebox® can help you accurately target your approach to make sure that you don't have to waste your precious time chasing up enquiries from customers too far away to serve profitably. To get more information, or to discuss a particular project, call the number below, or click in the header of any page to email The Village Websmith. . For more information, please call us on the number shown, or click in the header of any page to email westlothian@villagewebsmith.co.uk.

Photo from Featured Project near West Lothian
Welcome to Magnificent Monday - MOJO Day!

Monday is MOJO Day here. The day that we suggest ways to focus on what is truly great about your business and yourself, then make sure that everyone knows about it.

One of the earliest opportunities to tell potential customers about your MOJO is your business strapline or slogan. This is your chance in ten words or less to let the world know, not only what you do, but why you do it better than anyone else and why they should call you first.

I have been thinking about straplines since seeing one on an electronic advertising banner while watching the Autumn International series of rugby matches on television over the weekend. Despite belonging to a household name comapny, which obviously has immense amounts of money to throw at creating and displaying their information, one simple step had been missed. They had not applied the 'So What?' test.

The slogan in question simply read "Better than water". This scores highly in the brevity stakes, but says nothing to anyone who hasn't read their long-form advertising. It is precisely that group that should have been the target for this form of advertising.

Try it for yourself. The 'So What?' test is just to imagine yourself selling that product to someone else. You offer that statement as a justification to purchase and imagine them saying "So what?" in response. You explain the statement briefly and then compare your answer to the original statement. Which is better? It will always be your answer.

Now look at your own business strapline and carry out the same exercise. If tha answer is too long, reduce the wording but keep the meaning. Your strapline is a vital first taste of your business and should go everywhere people see your name, your website, letterhead, business cards, vehicle and office signage; everywhere.

Over the years, hundreds of Village Websmith customers have been helped to identify their MOJO, put it into a powerful message, then get it seen by potential new customers. Call us today on 0203 239 0350 or click in the header of any page to email us and get your MOJO working.

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